NEW Good data comes 1st.

the data lake, rebuilt for AI agents

Pull all your data — from Google to Bing to your social media — into one place that stays in sync. Ask questions in plain English, or plug it into ChatGPT, Claude, and your AI agents so they answer with your real numbers.

  • 4,200+ teams onboard
  • 2.8B rows queried this week
  • 218 native connectors
workspace · growth // q2-review credits 342k / 500k
● connected // google_ads ● streaming // shopify ● syncing // klaviyo
jd
11:42 // growth

how did paid acquisition compare to organic in q2, by repeat revenue?

1
6 sources · 2.4s · cost 14 credits

Organic search drove 2.2× higher 90d LTV than paid channels. Display fell out of profitability; reallocate to organic + email.

shopify google_ads meta tiktok ga4 klaviyo
channelnewrepeat £90d LTVret.
organic4,812£284k£2,140
email2,988£167k£1,590
paid social3,201£198k£1,720
display887£41k£980
sql · click to edit
WITH channel_revenue AS (
  SELECT ga.source AS channel,
    COUNT(DISTINCT o.customer_id) AS new_customers,
    SUM(o.revenue) AS repeat_rev,
    AVG(l.ltv_90d) AS ltv_90d
  FROM ga4.sessions ga
  JOIN shopify.orders o USING (customer_id)
  JOIN klaviyo.ltv l USING (email)
  WHERE o.created_at BETWEEN '2024-04-01' AND '2024-06-30'
  GROUP BY ga.source
)
~ ask anything
01 / the data hub

Every source. One workspace.

Wire in your ads, analytics, commerce, search, SEO, email and video stack with OAuth. Everything stays fresh; everything stays queryable.

workspace / data hub 14 connected · all synced
all advertising analytics commerce seo
advertising

Google Ads

last sync · 2m live
analytics

GA4

last sync · 5m live
commerce

Shopify

last sync · 12s live
email

Klaviyo

last sync · 1m live
advertising

Meta Ads

last sync · 3m live
search+seo

GSC

last sync · 8m live
video

YouTube

last sync · 14m live
advertising

TikTok Ads

last sync · — paused
+ connect source
02 / ai query →

One prompt. Every source. One answer.

The chat sits on top of every connector you've wired in. Plain English in, markdown + tables + the SQL it ran out — every time.

  1. 001

    Natural language → SQL

    Type the question. We plan across sources, write the joins, surface the SQL.

  2. 002

    Markdown · tables · SQL

    Every answer formatted for humans and agents. Read it, edit the query, hand it off.

  3. 003

    Credit-tracked, no surprises

    Live usage indicators — green, amber, red. One-click top-ups, no hidden bills.

  4. 004

    MCP token for agents

    Generate a token, plug your agent in. They call 1stli like a function.

ai query · q2-board-prep
credits 342,118 / 500,000
jd
11:42 // growth

show me Q2 acquisition channels ranked by 90-day LTV, with retention curves and total repeat revenue.

1
6 sources · 2.4s · cost 14 credits

Organic search and email lead on retention. Display has fallen below your blended payback target — 2.2× LTV gap vs. display.

shopify.orders google_ads.spend meta.spend ga4.sessions klaviyo.ltv
channelnewrepeat £90d LTVretention
organic4,812£284k£2,140
email2,988£167k£1,590
paid social3,201£198k£1,720
display887£41k£980
sql · click to edit
SELECT ga.source, SUM(o.revenue) AS repeat_rev
FROM ga4.sessions ga
  JOIN shopify.orders o USING (customer_id)
WHERE o.created_at BETWEEN '2024-04-01' AND '2024-06-30'
GROUP BY ga.source ORDER BY repeat_rev DESC
~ ask anything
→ which SKUs lifted in Q2? → paid CAC by week → email vs. SMS → blended ROAS
03 / the loop

The shortest path from data to decision.

1st

Connect every source

OAuth into your stack. Ads, analytics, commerce, search, SEO, email, video — wired in and queryable.

~ 90 seconds per source
2nd

Ask in plain English

Type your question. 1stli writes the SQL, joins the sources, returns markdown + tables.

no sql required, sql included
3rd

Hand it to your agents

MCP-ready by default. Your agents call your workspace like a function. Audit every join.

mcp · bring your own agent
218 native connectors
−74% time vs traditional BI
2.3s median query latency
4.2k teams on platform
04 / what teams say

Engineering-approved. Growth-loved.

"We deleted four reporting tools the week we onboarded. Our LTV question, answered in 18 seconds, used to take a sprint."

EF Elena F. Head of Growth · everyday.co

"As an agency we run 22 clients in 1stli. Same prompt, twenty-two workspaces, twenty-two answers. The economics broke our spreadsheet."

MR Maya R. Agency founder · north/coast

"The SQL transparency is what sold engineering. Our agents call it like a function and we can audit every join. Blended CAC fell 28%."

05 / ready when you are

Put your data 1st.
Everything else follows.

Generous free credits across three live sources. No card, no sales call, no warehouse to provision. Bring your stack — and your agents.